For
healthcare professionals, it’s imperative to be making quick purchase decisions
when replacing broken equipment or to take advantage of "limited-time
pricing." While equipment and technology are necessary for doing your best
work, they can also be expensive and set you on a constant chase for the latest
and greatest tools.
In the
complex world of dentistry, the process of purchasing dental instrument online and technology can be
overwhelming. First, you need to determine what equipment can best help your
practice; then you need to choose a vendor; and finally—and perhaps most
importantly—you need a way to finance your investment. Before you attend the next
tradeshow or accept another vendor meeting, consider these questions to help
you make the best purchase decision for your practice.
How
will it differentiate my practice and boost my capabilities?
Differentiating
your dental practice is key to staying competitive in your market. Having modern technology can
set you apart and help you better diagnose and treat your patients. Upgrading
older Dental
Composit Kit can help create a more
efficient, smarter practice.
If you’re
looking to increase income or attract new patients, you could consider
adding new services to your office. Research what other
practices around you aren’t doing that you could. Perhaps
adding just one new piece of equipment can enable you to perform new
capabilities that you’ve typically referred to outside specialists.
How
will it appeal to patients?
Today’s
consumers live in a high-tech, mobile-first, on-demand world; does your
practice reflect their lifestyle? They are used to having devices in their
hands, getting information instantaneously and using technology for research.
Consider this, 71% of millennial patients are interested in managing their
appointments; records and preventative care via a mobile app (Salesforce). You
don’t want to be a twentieth-century dentist practicing in a twenty-first
century world.
I
already have the best equipment; what else could I need?
Don’t
forget about your practice’s digital presence and the software behind it.
Customer relationship management (CRM) software is changing the healthcare
industry, simplifying data for both employees and patients. CRM software allows
you to best manage your relationships with patients to deliver the best
treatment possible. Having an up-to-date, easy-to-use online portal where
patients can easily manage their cleanings, pay their bills, and access their
records can make their lives easier.
What’s
my return on investment?
We
understand some of the price tags can be staggering and it may be uncomfortable
to bite it all off at once. However, think long term. For example, an updated
piece of equipment could cost you $15,000 up-front, but it can enable you to do
twice as many procedures/screenings as an older piece of equipment. You could
potentially treat more patients, double your billing, and further increase
revenue. When looking at the numbers, you may be able to pay your equipment off
and see positive returns faster than you think.
Is the
investment really worth it?
As
equipment gets older, it requires more maintenance to keep running at standard
performance. Routinely calling maintenance specialists to make repairs takes
time and money. By investing in newer, more reliable equipment you can keep it running at optimal
performance. Again, this is where looking at the long term can guide a
decision. Your time, money and patients are likely worth more than the hassle
of routinely fixing older equipment.
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